A Picture is Worth a Thousand Words....or Dollars in Real Estate Class 101
Overall, I’m generally a pretty confident person. Of course there are areas where that’s not true. But generally speaking; I’m confident. And sometimes, I shouldn’t be. For instance, I like to think that I’m a good cook. I also believe that if I put my mind to it, I could be an amazing artist. On a daily basis, I think that I’m a better driver than everyone else on the road. And I constantly share with my family that I’m the funniest person they know. But the reality of the situation is that those things AREN’T true (though the last one is debatable). But here’s the real deal: I wholeheartedly embrace the fact that I’m a realtor. I AM NOT A PHOTOGRAPHER! You are trusting me with selling your home, which is perhaps the largest financial asset in your life. So why would I want to pretend I’m a photographer and (no offense) why would you allow me to pretend I’m a photographer?
And here’s another question for you: if you are interviewing realtors to list your home, have you looked at the pictures they have used in their listings before wasting your time and theirs. There are some excellent real estate photography companies. And there are also the opposite. Bottom line: do your homework before trusting a realtor with this enormous financial asset.
Things to ponder and then COMMIT to:
1) Does the photographer that the realtor you’re considering using take pictures with their iPhone? If that’s been acceptable to that realtor, why is it beneficial for you to interview them? Here’s the reality: it doesn’t matter if you are selling a property for $80K or for $1M. Your castle is your castle no matter what the castle is. And a realtor needs to respect that fact. You need to require that the realtor you select uses excellent and professional photographers when listing your home.
2) Does the photographer your realtor uses distort room sizes in a property? This approach falls under the column I’ve labeled “how to annoy potential buyers at the speed of light”. If the pictures associated with your listing are misleading of the property, buyers are going to wonder what else you are trying to “cover up”. Great photography doesn’t distort room sizes. Be confident that posting professional, beautiful and ACCURATE pictures is a much more favorable approach to selling your house versus pictures that are misleading to buyers.
3) Is the realtor you are considering to list your property using photographers that are willing to take pictures during a monsoon, or hail storm, or tornado and make those pics the introduction to your home to thousands of online buyers? Or do they use a photographer who takes pictures of bathroom vanities where you can see the camera and tripod in the bathroom mirror? Or...God forbid...there is a pile of tightie-whities on the floor of the bedroom in the online pictures? All of these things are topics that need to be discussed. When selecting a realtor to list your home, you need to do your homework on the pictures of their previous listings (as stated above) but you also need to communicate and partner with them. They need to clearly understand your expectations. They also need to be able to communicate clearly with you on preparing for your pictures. Some things like weather may be unavoidable if there is a critical timeline that you, as a seller, need to achieve. But more often than not, with the right realtor and the right photography company, you can present an amazing portfolio to buyers online. So don’t sell yourself short and don’t use a realtor who would either.
Be The Reason Real Estate Group takes pride in helping our clients. If you want to experience what that looks like, give us a call. We are more than happy to help. And while I may not be an artist, a superb driver, or an amazing cook; I DO know that I’m one heck of an excellent realtor. And I’m 100% confident that every realtor on the Be The Reason Real Estate Group is, too. Say “cheese” and let’s sell that house!
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